Southeast Asia's Premier Festive & Lifestyle Mega Festival
Since 2019, Absolut Event unites hundreds of thousands of festive shoppers, celebrity founders, and pioneering retail & culinary brands under one roof across Singapore and Malaysia — always with Free Admission.
MITEC Flagship & Regional Records
Headliners & Celebrity Brands
Festive Fashion, Retail & F&B
Open Access for All Families
Feel the Electric Atmosphere of Absolut Event
Experience our 45-second recap capturing headlining stage moments, massive crowd energy, and high-impact brand activations inside the exhibition hall.
Elevating Festive Commerce Into an Iconic Regional Spectacle
Absolut Event has been running since 2019. We bring Absolut Bazaar to Kuala Lumpur, Brunei, and Singapore.
Born in 2019 from the online F&B favourite Absolut Chocolat, the maiden Absolut Food Fest at Shah Alam Stadium drew 250,000 people solely through Instagram across 150 vendors and 15 viral brands. The run continued to Angsana Johor Bahru with 350,000 footfall (20% from Singapore) and RM5 million in visitor spend.
Post-lockdown, we launched our fashion and retail wing Absolut Bazaar at MITEC, drawing an unprecedented 1.25 million visitors across Malaysia and Singapore with RM9 million in festival spend, alongside Absolut Music Fest at Bandar Malaysia with 255,000 concertgoers.
From tasting new flavours to finding gifts and watching 70+ celebrities live on stage, this is a place to eat, shop, and spend the night in the hall. Always free admission.
Empowering Regional Homegrown Brands
We build high-converting festival stages where local entrepreneurs, celebrity owners, and culinary curators achieve record single-weekend sales and expand across borders.
Festive Joy With Free Admission
Every Absolut Event edition remains 100% free entry. We believe premier entertainment, artisan flavours, and festive fashion should welcome everyone.
Flawless Large-Scale Expo Operations
From Singapore Expo Hall 4 to prime Malaysian convention grounds, we ensure seamless visitor traffic, chilled hall comfort, and international event safety standards.
Absolut Bazaar Singapore 2027
19–21 February 2027 · Hall 4, Singapore Expo
Memories Captured Through Our Lens
Authentic moments captured live across our packed festival aisles, celebrity appearances, and culinary showcases.
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Showcase Your Brand to Over 300,000 Festive Consumers
Unlock prime visibility, direct product trial, and unmatched organic engagement. Connect with our senior partnerships team today.